The Marketplace At Work in Radio

The Marketplace At Work in Radio

This has been tried with Mario Cuomo, Jim Hightower, and several others. We'll see if it works this time. If it does, good for them. That means they have found a product that the people want and will be able to provide it for those interested in such things. If not, think they might admit that their views are not quite as universal as they would have us think? As pervasive as most major media outlets and Hollywood movies portray? Me neither.

Move Over, Right Wing Radio - the Liberals Are Coming

At a Saturday talk radio industry event put on by Talkers Magazine, Gabe Hobbs, Clear Channel Radio's vice president of News/Talk/Sports, announced that in the near future this corporate owner of over 1200 radio stations is considering programming some of their talk stations "in markets where there are already one or two stations doing conservative talk" with all-day back-to-back all-liberal talk show hosts.

Using the analogy of how music radio stations wouldn't run different categories of music on a single programming day, Hobbs said talk radio was similarly "all about format." This, he said, is why liberal talkers haven't succeeded when sandwiched between conservatives - radio stations shouldn't mix formats but instead should market to specific listener niches. Understanding this, it's clear that only all-liberal/all-day programming can fill the demand for liberal talk radio, Hobbs' comments suggested.

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